Webinar: 10 Characteristics of a Kickass Franchise Sales Website
Franchise Development and the Importance of a Kickass Franchise Sales Website
The franchise sales pathway has evolved along with the convenience, speed and influence of the Internet age. Franchise development has moved beyond the point at which you can rely solely on face-to-face meetings, networking at conferences, franchise portals and cold calling.
Prospective franchisees need to be able to discover your website, which begins with a firm understanding of keyword use, information-rich content, user experience and intent, along with website architecture.
The vast majority—94 percent—of buyers conduct online research
People involved in B2B buying are 57 percent of the way along the path to making a decision before they reach your branded website.
90 percent of business-to-business researchers use search engines to investigate purchase.
So, how many qualified leads are you getting from your franchise sales site? Attend our webinar to get started with a brand new understanding of what your franchise sales site can do to generate more and higher-quality leads.
Who is HigherVisibility?
Why Fishman PR?
Over 20 Years Experience in Moving Brands Forward
For more than 20 years, Fishman PR has helped franchise systems generate sales & customer leads in target markets and nationwide through powerful and creative story angles that gain media and public attention.
As our agency grows and evolves, the core of Fishman PR will always be using our deep understanding of the inner workings of franchise companies to craft messages that move brands forward.
Fishman PR has developed a content marketing department with a dedicated staff of strategists, online marketers, writers, publicists and multimedia designers to create powerful content to fuel your inbound marketing strategies.
Contact Fishman PR
Rachael Wachstein, VP of Content Marketing | 847.945.1300 | email@example.com | www.fishmanpr.com
Who is HigherVisibility?
Trusted Solutions for Valuable Clients
HigherVisibility is an industry leader in the field of digital marketing for all walks of franchise operations.
The digital landscape is a crowded and ever-changing place for franchisors and franchisees and without the proper support your brand can easily get lost. HigherVisibility’s comprehensive approach is customized to ensure an increase in brand awareness and more importantly deliver a substantial ROI.
Since their founding in 2008, HigherVisibility are consistently recognized as a leader in their industry by multiple 3rd party review sites such as: TopSEOs, BestSEOCompanies.com, Promotion World, Website Magazine, and many more. They are also very proud to be included for their expertise in numerous publications including Forbes, The Huffington Post, Business Insider, Entrepreneur, and many others.
Adam Heitzman, Managing Partner | 901.672.7243 x13 | Adam@highervisibility.com | www.highervisibility.com
"I want to thank you and your team for helping us create and establish the blog and newsletter programs. Both have been very successful. For example, the newsletter participation has grown from a dozen offices for our initial edition to more than 150 offices for our current edition! The blog has significantly improved our web site traffic, and is the basis for much of our social media program. Fishman PR “put us on the map” in both these areas and we are very grateful for your help. "
CMO, Real Property Management
"AM Conservation Group has been working with the content marketing team at Fishman PR for over a year and they have done a fabulous job in being creative in addressing our content creation needs. They have managed our blogs, Facebook, twitter, and Pinterest needs with great care. We would recommend the Fishman PR team to other companies for sure."
CMO, AM Conservation Group